When performing a search try using quotations around your keywords. This ensures that your keywords are placed next to each other in the text. I typed Alice Keeler into a Google News search. The first two articles were about me. However all the rest of the results were NOT about me. The word Alice and the word Keeler were somewhere in the article, not necessarily in connection with each other.

Quotations

To solve this, place quotations around the keywords. Typing in “Alice Keeler” returns articles that place the word Keeler next to the word Alice. This does not mean all of the results are about me; however, the results went down from 1800 to only 25.